I’ve been watching with a great deal of intrigue as practitioners across the landscape of the communications industry struggle to derive tactics and strategies that can meet the spirit of the FTC’s fairly clear guidelines that “material relationships” must be disclosed in a manner that is “clear and conspicuous.”
It was the fall of 2007, and I had finished my coursework early. I took the opportunity to walk along the University of Iowa’s campus exacting my vengeance on arrant leaves that had yet to be properly piled. As I walked I inhaled the crisp air. I felt the the change around me. But I felt something more than the renewal of fall. I felt a gnawing pain in my stomach.