Brand

what is 1% of brand distinctiveness worth?

AI style transfer has a measurable dollar figure. here's the methodology for calculating brand distinctiveness erosion — and why entertainment IP holders are carrying more exposure than their current models show.

karl taylor

5 minute read

<p>i posted a question on twitter earlier today: <em>“what is 1% of brand distinctiveness worth? nobody knows. that’s the problem.”</em></p>

you're not writing for the reader anymore

the primary audience for professional content in 2026 is not a human. it's the AI that runs before the human shows up.

karl taylor

4 minute read

<p>the last time you wrote something — a LinkedIn post, a thread, a research note — you probably had a human reader somewhere in the back of your mind. someone who would scroll past, stop, skim, maybe click. that mental model is now outdated.</p>