https://blog.karljtaylor.com/categories/twitter/ Recent content in Twitter on Karl Taylor Hugo -- gohugo.io en-us Mon, 13 Mar 2017 21:50:33 +0000 https://blog.karljtaylor.com/blog/2017-03-13-a-reason-auto-followers-are-probably-killing-your-engagement-stats-at-scale/ Mon, 13 Mar 2017 21:50:33 +0000 https://blog.karljtaylor.com/blog/2017-03-13-a-reason-auto-followers-are-probably-killing-your-engagement-stats-at-scale/ A few years ago, I started noticing that everywhere I looked, it seemed like everyone was using CrowdFire. Autofollowers have been around for a really long time. Long enough that I don’t actually know where I would start researching where the first examples may have come from. I remember using scripts on MySpace. I remember ranking robots. I remember single messages spamming servers full of IRC channels. Autofollowers have been around a really long time. https://blog.karljtaylor.com/blog/2016-12-22-what-big-brands-taught-me-this-week-about-social-media-backlash-filter-bubbles-and-what-it-means/ Thu, 22 Dec 2016 04:25:01 +0000 https://blog.karljtaylor.com/blog/2016-12-22-what-big-brands-taught-me-this-week-about-social-media-backlash-filter-bubbles-and-what-it-means/ You Can Learn A Lot From Rage, Really. So there it was. I had woken up because one of our clients had a social media property that had offended someone. It wasn’t anything dramatic, a misspelling had suggested an offensive interpretation of a post we hadn’t intended. A few kind words, an offer or two and just like that, things were back to normal. Ever since, I’ve gotten into the habit of paying attention to the ways that brands respond to negative feedback.